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The Metropolitan Jerusalem Master Plan

The Metropolitan Jerusalem Master Plan


The plan strives

to develop an

environment that

bridges the gap

between spirit,

vision, the visitor’s

experience, and

historical tale and

tourist activity

Hotels and Tourism

Jerusalem’s historical sites were built at

different times and have layers that can

be reused both in terms of their materials

and in terms of the actual facilities. It

is as though time created a continuous

needlework, using them as material, which

connects reality and imagination, true

history and legend – a colorful embroidery

which creates an ongoing saga – the

greatest story ever told.

The tourism network proposed for

Jerusalem means to make this ongoing

story a reality in our time.

The central project in the realization

of this vision is the creation of a physical

and virtual space for an experience

that incorporates both the ancient and

the contemporary. The plan strives to

develop an environment that bridges the

gap between spirit, vision, the visitor’s

experience, and historical tale and tourist


The proposed tourism development

for the metropolitan Jerusalem region is

the central basis for achieving the social

and economic goals of the Metropolitan

Jerusalem Master Plan, to be realized

gradually leading up to 2050. Tourism

development is comprised of many

components that require a comprehensive

strategic tourism plan. In addition to the

development of tourism sites, hotels,

transportation, and infrastructure, a

comprehensive vision for tourism must

be articulated that is geared towards

imparting the cultural value of tourism in

the Jerusalem region while analyzing and

comparing to other international focal

points for tourism.

Most of the parks and tourist attractions

in the world today are not bound to

history or an ancient cultural legacy, and

certainly not to spirituality, faith, religion,

and holiness. Hence, the combination

of attractions and themed parks in the

Jerusalem tourism network, based on

the Bible and its values as a cultural

framework – and not just focused on

biblical stories and their heroes – is an

entirely unique challenge that demands

integrating capabilities of different fields:

1. Storytelling abilities to bring content and

biblical ethical values

2. The ability to instruct and educate

within an edutainment mindset

3. Technological abilities to “engineer” the

tourist’s user experience

4. The creative and imaginary ability

to bring the above-mentioned skills

together in one authentic, efficient

operational infrastructure

The experience gained throughout the

world over recent years has largely been in

the establishment and operation of large

facilities, theme parks such as Disney and

others, in isolated locations far from urban

contexts, and usually include attractions,

hotels, commerce, and entertainment.

In contrast, Jerusalem does not have the

intent nor the option to create closed parks

– rather, to create a distributed system in

the open urban expanse where attractions,

hotels, and entertainment and recreation

centers are connected by advanced


In 2050, metropolitan Jerusalem will offer the visitor a rich

variety of activities. Along with the city center and the holy basin

as focal points, a diversity of attractions for all demographics will

be established around Jerusalem. These attractions will uniquely

create points of contact between technology-rich activities and

the reconstruction and reenactment of the city’s unique past.

One of the central points of the tourist’s experience of Jerusalem

will be the Emek Refaim Park, which will incorporate zoos,

representations of ancient agriculture, an outdoor extreme sports

park, and futuristic hotels.


The Tourism Network

Reconstruction of the cultural Biblical experience in various forms

– the Biblical Village

Hotels and Tourism