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48

The Metropolitan Jerusalem Master Plan

The Metropolitan Jerusalem Master Plan

49

The Nof Zion Hotel,

planned for the Armon

Hanatziv Promenade,

will be one of the first

hotel initiatives in

the framework of the

Jerusalem 5800 Plan

Hotels and Tourism

the metropolis itself, the number of hotel

rooms should reach between 30,000 and

40,000. Additional hospitality centers will

be established in other residential centers

of the metropolis, based on their particular

needs. For example, thousands of hotel

rooms will be built around the Emek

Refaim Park, which will become a focal

point for tourism focused on recreating the

biblical areas of Jerusalem. Other centers

of hotel hospitality will be built in the

metropolis, for example in Gush Etzion

and in the northern hotel area, not far

from Atarot, and at the Dead Sea.

Development of a hospitality

infrastructure will be carried out parallel

with the development of the entirety

of the religious, historical, and cultural

attractions in Jerusalem. This development

is vital both in terms of significant increase

in the capacity of focal points for tourism,

as well as for creating a connection

between peripheral hospitality centers and

the center of the city.

The philosophy that has set the tone

for urban planning worldwide over recent

decades has been a return to the natural,

historical approach of mixed usage for the

same compound- at times even the same

structure, as opposed to the philosophy

that was common at the beginning of the

//

Realizing the Tourism Potential

In order to take in the millions of tourists expected to arrive, Jerusalem

needs tens of thousands of new hotel rooms. Proper planning will turn hotels

into a means of boosting the city and its economy, for the good of both the

city’s residents and the residents of Israel at large.

The vision for tourism presented above

will not be actualized without significant

focus. Other than possible international,

geopolitical, sporadic difficulties, which the

plan generally does not take into account,

and presuming that political issues are

resolved in a manner that will leave the

metropolitan Jerusalem region united, there

are other issues. If there aren’t enough

hotels in Jerusalem, tourist operators

in foreign countries won’t have room

inventory to trade and tourists who wish

to visit the city will have nowhere to stay.

If transportation isn’t properly planned, the

system will not be able to keep up with the

masses of people to be transported to and

from the metropolis. If a comprehensive

infrastructure for the tourism industry

isn’t planned ahead, including the human

resources required for operations of it, the

industry will be at a standstill.

In light of this, the vision of the

Jerusalem 5800 Plan is based on an

integrated course of action that will take

into account the following factors:

►►

Identifying religious and historical

sites with great potential for attracting

tourists, preparing plans for their

development and suitability for tourism

while adding attractive content for

activities, which will increase the

number of people visiting these sites.

►►

Establishing a hotel hospitality

infrastructure suited to accommodate

the approximately 12 million tourists

each year, at a gradual increase leading

up to the year 2050. According to

calculations, the number of hotel rooms

must increase from 10,000 t0 60,000 by

the year 2050.

►►

Development of a shell infrastructure

for hotels, which will include

transportation, communications, water,

sewage, and more. This will enable

proper activity for the masses of local

population and tourists expected to visit

the metropolis.

►►

Development of entertainment and

leisure to includes restaurants, clubs,

shows, museums, and more – suited to

the expected scope of tourism traffic –

which will provide additional economic

growth stimulus for the residents.

As part of the trend of opening up

to the Eastern Asian tourist, the hotel

industry should be trained in assisting

new and existing hotels prepare for

intake of tourists from the Far East.

Workshops are to be provided for hotel

managers, wherein the unique needs of

tourists from this market will be taught,

as well as encouraging the use of signs in

Chinese, the serving of food appropriate

for the Asian palate, and more.

►►

Encouraging employee training for the

entirety of the various required aspects

of tourism, and creating a multi-level,

growing employment base for all

stratum of the Jerusalem population.

The hotel zone

Establishing new hotels in the metropolis

will involve keeping hotel areas as close

as possible to central points for tourism,

with the understanding that tourists will

want to be as close as possible to points of

interest in order to save time and maximize

their experience. Thus, at the center of

Hotels and Tourism