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The Metropolitan Jerusalem Master Plan
The Metropolitan Jerusalem Master Plan
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The Nof Zion Hotel,
planned for the Armon
Hanatziv Promenade,
will be one of the first
hotel initiatives in
the framework of the
Jerusalem 5800 Plan
Hotels and Tourism
the metropolis itself, the number of hotel
rooms should reach between 30,000 and
40,000. Additional hospitality centers will
be established in other residential centers
of the metropolis, based on their particular
needs. For example, thousands of hotel
rooms will be built around the Emek
Refaim Park, which will become a focal
point for tourism focused on recreating the
biblical areas of Jerusalem. Other centers
of hotel hospitality will be built in the
metropolis, for example in Gush Etzion
and in the northern hotel area, not far
from Atarot, and at the Dead Sea.
Development of a hospitality
infrastructure will be carried out parallel
with the development of the entirety
of the religious, historical, and cultural
attractions in Jerusalem. This development
is vital both in terms of significant increase
in the capacity of focal points for tourism,
as well as for creating a connection
between peripheral hospitality centers and
the center of the city.
The philosophy that has set the tone
for urban planning worldwide over recent
decades has been a return to the natural,
historical approach of mixed usage for the
same compound- at times even the same
structure, as opposed to the philosophy
that was common at the beginning of the
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Realizing the Tourism Potential
In order to take in the millions of tourists expected to arrive, Jerusalem
needs tens of thousands of new hotel rooms. Proper planning will turn hotels
into a means of boosting the city and its economy, for the good of both the
city’s residents and the residents of Israel at large.
The vision for tourism presented above
will not be actualized without significant
focus. Other than possible international,
geopolitical, sporadic difficulties, which the
plan generally does not take into account,
and presuming that political issues are
resolved in a manner that will leave the
metropolitan Jerusalem region united, there
are other issues. If there aren’t enough
hotels in Jerusalem, tourist operators
in foreign countries won’t have room
inventory to trade and tourists who wish
to visit the city will have nowhere to stay.
If transportation isn’t properly planned, the
system will not be able to keep up with the
masses of people to be transported to and
from the metropolis. If a comprehensive
infrastructure for the tourism industry
isn’t planned ahead, including the human
resources required for operations of it, the
industry will be at a standstill.
In light of this, the vision of the
Jerusalem 5800 Plan is based on an
integrated course of action that will take
into account the following factors:
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Identifying religious and historical
sites with great potential for attracting
tourists, preparing plans for their
development and suitability for tourism
while adding attractive content for
activities, which will increase the
number of people visiting these sites.
►►
Establishing a hotel hospitality
infrastructure suited to accommodate
the approximately 12 million tourists
each year, at a gradual increase leading
up to the year 2050. According to
calculations, the number of hotel rooms
must increase from 10,000 t0 60,000 by
the year 2050.
►►
Development of a shell infrastructure
for hotels, which will include
transportation, communications, water,
sewage, and more. This will enable
proper activity for the masses of local
population and tourists expected to visit
the metropolis.
►►
Development of entertainment and
leisure to includes restaurants, clubs,
shows, museums, and more – suited to
the expected scope of tourism traffic –
which will provide additional economic
growth stimulus for the residents.
As part of the trend of opening up
to the Eastern Asian tourist, the hotel
industry should be trained in assisting
new and existing hotels prepare for
intake of tourists from the Far East.
Workshops are to be provided for hotel
managers, wherein the unique needs of
tourists from this market will be taught,
as well as encouraging the use of signs in
Chinese, the serving of food appropriate
for the Asian palate, and more.
►►
Encouraging employee training for the
entirety of the various required aspects
of tourism, and creating a multi-level,
growing employment base for all
stratum of the Jerusalem population.
The hotel zone
Establishing new hotels in the metropolis
will involve keeping hotel areas as close
as possible to central points for tourism,
with the understanding that tourists will
want to be as close as possible to points of
interest in order to save time and maximize
their experience. Thus, at the center of
Hotels and Tourism