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The Metropolitan Jerusalem Master Plan
The Metropolitan Jerusalem Master Plan
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seventies did people begin to discuss
preserving those areas. Even then, it was
seen as a hindrance to development and
not as a means For potential revitalization
and as an opportunity.
Ignoring the cultural significance of
neighborhoods, focusing only on the Old
City’s attractiveness for tourism disregards the
enormous potential benefit to tourism from
the first neighborhoods, the attractive streets,
the concentration of exceptional architecture,
and such. Since the sixties, many extraordinary
architectural treasures have been destroyed,
usually to build in their stead new buildings
with little architectural uniqueness. This
happened with Talitha Kumi, Beit HaDegel,
and the “Kiach” (Klal) building – frommost
of which no remnant
Only in recent years were a few plans
promoted and implemented. These plans
were aimed at making certain streets more
attractive for residents and commerce. They
focused on the environmental development
and removal of traffic from these streets.
This is what was done on parts of Bezalel,
Agripas, Shatz, and Shimon ben Shatach
streets. Another particularly successful
example of the process of preservation and
development is Mamilla Street, where old
houses were preserved while making the
street a prospering focal point for tourism.
The purpose of the change in these cases was
not – and rightly so – preservation in and of
itself, rather, development for the residents’
benefit. Preserving legacy buildings was the
anchor, the pull – and ultimately, the thing
which made these places attractive.
Reconstruction of the
Stern House in the
commercial center of the
Mamilla neighborhood.
The stones were
numbered for dismantling
and reconstruction in the
new compound. 2010
Site preservation as a
tourism resource
Those who deal today with planning and
development of the city do not adequately
consider the cultural significance of some
of the historical neighborhoods, whose
importance is no less than that of the
first towns such as Petach Tikva, Zichron
Yaakov, and Gedera. The pioneers who
established these towns were mostly city
people of the old Yishuv (Jews living
in Israel before the Zionist movement),
and their work contributed greatly to the
development of Jerusalem. When visiting
the city, only seldom do people come just
to see one building; Jerusalem’s importance
and attractiveness are derived from its
nature as a system of homes, buildings,
and neighborhoods. The development
of Jerusalem’s historical neighborhoods
– which would be integrated with the
development of historical sites in the
Old City and its surroundings – could
boost the tourism potential of the entire
city, and enrich the broader experience
of visiting the city. In order to achieve
this, the development of the historical
neighborhoods and early sites in the city
must be perceived as a means of improving
the quality of life for the city’s residents,
and by extension for making the entire city
attractive to tourists.
Historically, the different urban plans
for Jerusalem, since the time of the British
Mandate, have ignored the preservation of
urban historical sites.
Most of them even condemned
historical neighborhoods, like Nachalat
HaShiv’ah, for destruction. Only beginning
in the sixties and the increasingly in the
The development of Jerusalem’s
historical neighborhoods – which
would be integrated with the
development of historical sites in
the Old City and its surroundings
– could boost Jerusalem’s
tourism potential and enrich the
experience of visiting.
From a marginal,
neglected street to
an attractive center
for shopping and
entertainment – Shatz
Street.
Jerusalem Rebuilt
Jerusalem Rebuilt